Filling a vacant job position is one of the most challenging tasks an employer faces, and securing that job is one of the most difficult tasks a job applicant faces. It’s fair to say that it’s a tough process for both parties.

Have you ever wondered why, after applying for your dream job, you never receive a call?

You spend hours preparing and submitting your job application online. Your resume looks great, your education is solid, your skills are unique, and your experience is strong. Yet, you never hear back from the company recruiter. You try again with another company, but still, no call. After several attempts, your confidence in your job search starts to fade. The longer your job hunt continues, the more discouraged you become.

If this scenario sounds familiar, know that it’s not your fault. From my experience, the issue might not be your qualifications but rather the approach you’re using to market yourself. It may not be the most effective way to land the job you want.

Many employers, if not most, prefer to fill vacant positions using their own preferred methods. They may not even consider a stranger, no matter how strong their qualifications are. I didn’t fully understand this until I became involved in the hiring process and read the book What Color Is Your Parachute? by Dick Bolles. I wish I had come across this book earlier in my career.

Dick Bolles, the author, summarizes valuable insights on this topic and presents them in a helpful chart. To learn more about this chart and adjust your approach when searching for a job, click here to visit his blog. You’ll definitely find useful information that can help guide you in your job search.